
Friday, June 10, 2011
Saturday, June 4, 2011
Preparing For The Meeting... with the V Experience!

Researching insights and backgrounds to prepare for the career meeting.
Franca Sozzani Interview
And My Career In Public Relations Begins Here...

Off To Meet The Vogue Italia, (Editor In Chief) Franca Sozzani & The Times Fashion Editor, Lisa Armstrong on Wednesday the 8th June 2011!
Friday, May 27, 2011
The Never Ending Story!
'Pick Up The Keys To Your New Hobby!'
Sunday, May 15, 2011
Speeches Are Unfair!


Giving a presentation, I would say, is one of my childhood traumas. If I were to compare myself to someone or something, I would definitely compare myself to King George VI of United Kingdom! (The King’s Speech). I would state that my situation is worse than of King George’s VI speech problem! Once I enter the classroom, I automatically start to panic and blush red like a bright red tomato ready to explode!
I find it unfair that tutors make us get up in front of a classroom and make a speech, not allowing us to read from the script! Especially when they know that we aren’t originated from the UK and we aren’t fluent native speakers (of English). In my opinion, International and EU
students, should be given an opportunity as well!
Today, we see that Prime Ministers and VIPs, all read from a script! There are too many facts to remember. The actuality of one standing in front of one million people is not easy at all! It’s frustrating and not tranquil to concentrate! So, if they can read out from the script, why couldn’t we, students do the same? Is it a crime?
Saturday, May 14, 2011
A PR = A DETECTIVE

Since, I’ve mentioned of the word ‘investigation' previously, I have to confess that I associate ‘Public Relations’ with a Detective’s journey of investigating and solving the mysteries of crimes.
In fact, a PR and a detective have many things in common. They both have to investigate, research, discover new methods, specialise in problem solving and both are considered as professional strategists. The only aspect that differs, is that of the target/ goal. A detective deals with crime scenes and murders, whereas a PR deals with the media, publics and organizations.
Art and crafts as a way to express or escape from humanity. How being creative has helped me...
Saturday, May 7, 2011
Public Relations Executives undertake all the work! Why should the profession of Journalism exist?

This ends up being a motive for the journalists. They create a bad picture in their minds of Public Relations, resulting to how they treat the PR's work, research, press releases, look books and stories. We have to keep in mind, that nowadays, without PRs, Journalists would have to undertake a vast variety of work and research, without having that PR help. However, brands and companies would face management and communication crisis and this would've taken us back to the 20th century, where mass production was the forefront. No one knew what promotion or public relations was. Thanks to Edward L. Bernays for introducing Communication and Reputation management, now known as Public Relations.
Keeping all these in mind, we should change the current ugly face of PR and change the bad perception while boosting its reputation. Let's correct the bad press and rumors that comes on the way. Let's reunite the public and journalists with the fresh PR industry by producing a new, interesting, innovative and creative, visual-led Fashion PR magazine, just for those interested in updating their knowledge with what's new in the industry, incorporating future trends, case studies, fashion spreads by contemporary new photographers, PR profiles of agencies & professionals and features on current events happening in the industry. PR Week is not enough in our industry! We need a publication 'WITH THE TWIST'!
Tuesday, May 3, 2011
9 Things We Never Knew About Dolls Houses...

- Dolls Houses are a perfect ‘Choice’ for a family Heirloom! – Passing the dolls house down the generations from the mother to her daughter and then to her daughter’s daughter and so on… It’s a wonderful sentiment and makes for a truly beautiful piece of family heritage.
- Dolls Houses Pop Up in Pop! – Today, dolls houses are top of the pops within Product Placement opportunities! Spotting DHE doll’s houses somewhere unexpected, such as on television, billboards and TV show DIY SOS. A Dolls House Emporium has appeared in Jessie J’s ‘Price Tag’ Pop promo, following on from the TV advert for Mark Ronson’s latest album which featured the very chic Malibu Beach House and not forgetting the current Tesco and Churchill ads which also feature houses from the exclusive DHE collection.
- Dolls houses are enchanting: The major aspect that draws people to dolls’ houses is their subtle, innate charm that one can explore in a perfectly created miniature.
- Dolls house carry a personal touch: While speaking to collectors of dolls houses, we may find that their attraction and fascination with the hobby is largely owing to the personal touch they carry. We can choose to create our ideal abode and enjoy total control over its inhabitants’ destiny when we enter the realm of a dolls house! We can proudly hold it in the palm of our hands; it’s a sight to behold!
- Dolls houses spur creativity: One may choose to own one’s dream home that’s complete with working lights and should one wish, even running water – at the fraction of the whopping cost of a full-size property. In other words, one may customise the dolls house in keeping with one’s tastes.
- A Therapeutic Hobby: There are no rules to the world of dolls house collecting. This hobby is about taking time to relax and enjoy creating something at our own pace, to our own design, especially for us!
- Collecting, conceiving and collating dolls houses, has become a serious hobby for many adults. This is because decorating, styling and displaying dolls houses in an eclectic way, tends to feed one’s imagination. It can be fascinating and interesting and the hours can pass very quickly. The styles, degree of sophistication and detail are amazing.
- An Investment in Miniature: ‘There is a huge demand today for these Miniatures’. If one is looking for an excuse to buy that dolls’ house they’ve had their eyes on, then DHE may have the answer – a dolls house makes the perfect family heirloom and is a fantastic investment!
- The Doll House was a major technique for Forensic Artists and Investigators, used to solve crime scenes and open cases! The art of producing an accurate reproduction of a crime scene.
Sunday, April 24, 2011
Trend: UK Product Placement Rules Defined by OfCom

There has been growing enthusiasm for product placement in British television programming. The debate reached its finale yesterday with Ofcom releasing a set of rules that will define how and where products can be placed within television programmes and also what types of products will be allowed.The move towards product placement is unsurprising, it has been a staple in US advertising for many years and with the advent of on-demand television and programme recording the reach of traditional advert breaks have been questioned. The result has been the pursuit of in-programme advertising.
The rules stipulate that a logo must be shown before the start and end of each programme featuring product placement advertising, including in between advert breaks, although this logo will only take a small proportion of the screen in the corner. Interestingly Ofcom has also stated that there must be editorial justification for including any products in a programme, an innocuous term that may be open to some interpretation.
Product placement adverts will naturally have to adhere to the existing UK advertising rules meaning that no cigarettes, alcohol, gambling or medicinal products will be shown, neither will any foods that have high percentage of fat, salt or sugar.
The type of programming will also determine whether it will be possible to place a product. For example, Ofcom have stated that children’s, religious, current affairs and consumer advice shows will not be able to show any products, and understandably no BBC television programmes will show products in accordance with its charter.
Whether the adverts will be as blatant as Wayne’s World’s five minutes of on stop product placement is unlikely, hopefully, if the rules are followed the product placements should not affect the quality or integrity of the programming, instead providing another revenue stream for independent television in the UK.
Wednesday, April 13, 2011
The Idea of Launching a Social Network Group Page to Commence (Provoke) a Riot!

Facebook networking causes joy or sadness, depending upon the circumstances. It appears that it can also cause a concern and statement.Considering the influence of the mass media as a mobilising force of dissidence, loosening the Soviet’s grip on the monopoly of media power during the final years of the USSR (Kotz and Weir, 1997:60-61), we can see that technology is an immensely important facilitator of popular unrest in the modern era. Certainly, there should be no doubts as to the intrinsic value of new media, particularly digital media, to the success of the protests unfolding in the Middle East at the present time. In Libya, for instance, social networking and news websites including Facebook and al-Jazeera Arabic have been blocked as the state seeks to re-stamp its authority upon a dissenting people (BBC Website; first accessed 19.02.11).
These websites, as well as images and videos captured on mobile telephones, are immensely important means of perpetuating civil unrest in the contemporary era. Not only do these new media platforms connect dissenters, they act as verifiable proof of human rights atrocities in states where foreign journalists and independent watchdogs are routinely banned. This, in turn, only serves to increase the sense of resentment at a grass roots level, further fuelling the schism between the state and the people. As a result, we can see that, the masses can only begin to feel a sense of injustice at the hypocrisy of political leaders when they are made aware that they are being lied to in the first place. It is consequently essential to highlight the significance of the mass media as a facilitator of change at a political level. This is especially true of new media solutions where it is increasingly clear that the “perception of the world and access to it have been transformed.” (Street, 2010:164)
Thursday, March 17, 2011
The political industry perpetually cheats its public of what it constantly promises


Is this quote based on the expression of views? Formed perceptions?
We can understand that the journalist is phrasing the question into a rhetorical STATEMENT, representing the citizen. He is trying to state that the political government makes promises for a better living/society and never accomplishes to undertake these agreements.
What interested me about politics and reputation management, were the public perceptions, nature of history and its usefulness, exposes, criticisms, perspectives, indications, investigations, debates, forensics, beliefs, freedom of Press and their made-up stories which have been impacted by the authorities and their deceptions. (Referencing the United States).
My dissertation piece covers all that one should know or is interested to know about politicians and their hidden agendas.
We should be asking ourselves these rhetorical questions:
Are the Politicians deceiving? Or are they hiding content from the society?
Are we all a tool of Manipulation? Are we their Puppets?
Is Religion a Myth? Is Christianity a ‘Blind Submission’ to authority?
Ideally, I researched and looked into the 20th Century, ‘the Century of the Self, controlling the masses and manipulating the unconscious’, where the politicians first used the techniques of public relations (discovered by Edward L. Bernays, Freud’s nephew), to control the masses. In other terminology, ‘A Century of Spin’, “how Public Relations Became the Cutting Edge of Corporate Power”. (David Miller and William Dinan, 2008). While digging into the core of the thesis, I discovered that Sigmund Freud’s work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. And then Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses.
“Religion can never reform mankind because religion is slavery.” (Robert G. Ingersoll, 1833-1899). The Zeitgeist documentary argues that Christianity along with all other theistic belief systems, is the fraud of the age. It served to detach the species for the natural world and likewise each other. It supports blind submission to authority. It reduces human responsibility to the effect that God controls everything. In return awful crimes can be justified on the name of the divine pursuit. And most importantly, it empowers those who know the truth but use the myth to manipulate and Control societies. The religious myth is the most powerful device ever created and serves as the psychological soil upon which other myths could flourish.
Sunday, February 27, 2011
New Documentary 'Of Dolls & Murder' Explores Macabre in Miniature
Created by Frances Glessner Lee over almost a decade, the collection was designed as a tool for crime solving. By peering into the tiny world, detectives could analyze the clues and learn how to ask the right questions from an exclusive vantage point.
For Lee, every element of the scene was significant. She took care to treat every aspect with equal care, from knitting socks on tiny straight pins to asking a carpenter to create tiny working locks for the doors. With no tiny detail taken for granted, finding the clues that mattered became a much more challenging feat, but also a more fruitful opportunity.
Filmmaker Susan Marks encountered the Nutshells long ago, and years later was still fascinated. Marks decided the best way to get over "that haunting" would be to make a documentary film. 'Of Dolls and Murder', narrated by Baltimore native John Waters, takes the viewer into the real world of forensics starting with the Nutshells and visiting morgues, TV crime drama's, and detective headquarters along the way. The macabre miniatures, however, remain the focus of the film as Waters tells the story of each crime scene.
Film co-producer John Dehn was on the fence about the project until he encountered the dollhouses in person.
"You become immersed in them in a way that, if it was not done so well, you wouldn't," he says. "You can actually go down in there like you're six inches tall. Because of the detail, the effect is much more."
Over the years, the Nutshells proved to be so helpful that they are still used today as a teaching tool. Science and innovation, it seems, are no replacement for investigatory skills.
"You can have all the latest technology in the world," says Marks, "but it doesn't change the fact that if you read the crime scene wrong, all that science isn't going to help you.
Nutshell Studies of Unexplained Death [Frances Glessner Lee]

The Nutshell Studies of Unexplained Death were a series of intricately designed dollhouse-style dioramas created by Frances Glessner Lee.
