Since, I’ve mentioned of the word ‘investigation' previously, I have to confess that I associate ‘Public Relations’ with a Detective’s journey of investigating and solving the mysteries of crimes.
In fact, a PR and a detective have many things in common. They both have to investigate, research, discover new methods, specialise in problem solving and both are considered as professional strategists. The only aspect that differs, is that of the target/ goal. A detective deals with crime scenes and murders, whereas a PR deals with the media, publics and organizations.
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