
FACT (From Experiences): Usually, when we work on a project and find that it is never ending, that’s how we know that we are on the right track. We become very concentrated and dedicated to the work, and so we just carry on pursuing the project.
The World of Fantasies, Imaginations and Adventures! This is a place where one can explore a variety of topics, from cliche things like lifestyle, luxury, psychology to equally cliche things like politics and democracy… I invite anyone to express their feelings, thoughts and opinion. Also, I'm going to use this blog, so to reflect onto my University's Final Major projects and learning.
Giving a presentation, I would say, is one of my childhood traumas. If I were to compare myself to someone or something, I would definitely compare myself to King George VI of United Kingdom! (The King’s Speech). I would state that my situation is worse than of King George’s VI speech problem! Once I enter the classroom, I automatically start to panic and blush red like a bright red tomato ready to explode!
I find it unfair that tutors make us get up in front of a classroom and make a speech, not allowing us to read from the script! Especially when they know that we aren’t originated from the UK and we aren’t fluent native speakers (of English). In my opinion, International and EU
students, should be given an opportunity as well!
Today, we see that Prime Ministers and VIPs, all read from a script! There are too many facts to remember. The actuality of one standing in front of one million people is not easy at all! It’s frustrating and not tranquil to concentrate! So, if they can read out from the script, why couldn’t we, students do the same? Is it a crime?
Since, I’ve mentioned of the word ‘investigation' previously, I have to confess that I associate ‘Public Relations’ with a Detective’s journey of investigating and solving the mysteries of crimes.
In fact, a PR and a detective have many things in common. They both have to investigate, research, discover new methods, specialise in problem solving and both are considered as professional strategists. The only aspect that differs, is that of the target/ goal. A detective deals with crime scenes and murders, whereas a PR deals with the media, publics and organizations.
This ends up being a motive for the journalists. They create a bad picture in their minds of Public Relations, resulting to how they treat the PR's work, research, press releases, look books and stories. We have to keep in mind, that nowadays, without PRs, Journalists would have to undertake a vast variety of work and research, without having that PR help. However, brands and companies would face management and communication crisis and this would've taken us back to the 20th century, where mass production was the forefront. No one knew what promotion or public relations was. Thanks to Edward L. Bernays for introducing Communication and Reputation management, now known as Public Relations.
Keeping all these in mind, we should change the current ugly face of PR and change the bad perception while boosting its reputation. Let's correct the bad press and rumors that comes on the way. Let's reunite the public and journalists with the fresh PR industry by producing a new, interesting, innovative and creative, visual-led Fashion PR magazine, just for those interested in updating their knowledge with what's new in the industry, incorporating future trends, case studies, fashion spreads by contemporary new photographers, PR profiles of agencies & professionals and features on current events happening in the industry. PR Week is not enough in our industry! We need a publication 'WITH THE TWIST'!